The coveted fashion label & Other Stories opened its doors at The Dubai Mall on April 20th 2017, marking its Middle East debut.The brand is owned by the H&M Group and one can expect to find the label’s latest ready-to-wear collections, along with shoes, handbags, accessories and beauty products designed in the ateliers in Paris, Stockholm and Los Angeles.
Like H&M, & Other Stories collaborates with fancy designers on affordable lines, including Sonia Rykiel, Rachel Antonoff and Rodarte. The fashion retailer has reached Dubai in partnership with leading retail franchise operator M.H. Alshaya Co. The new store of approximately 890 square metres is located right at the heart of The Dubai Mall, inviting visitors to discover & Other Stories’ endless styling choices.
The second store in the region will be located in Qatar and launched in partnership with franchise operator M.H. Alshaya Co. The upcoming location will be situated in Doha at Doha Festival City, and opening takes place this autumn.
Visit our & Other Stories store to view more details!