The opening of Nike’s new flagship shop, expected to be located in the space that Kinokuniya Bookstore left in February 2017, will pave the way for the existing Jordan Brand store to move in to the space Nike is vacating on the ground floor.
A Nike Lab store, the company’s high-end retail concept created in 2014, will then open in the old Jordan store, one source said. The Nike Lab stores feature limited edition collaborations and other rare footwear and clothing. Dubai would become the ninth city in the world to acquire a Nike Lab, joining Milan, London, Tokyo, Chicago, Paris, New York, Shanghai and Beijing.
The new flagship Niketown store is expected to be one of the brand’s biggest globally, according to three people associated with the situation.
Source: Gulf News