Dubai Shopping Festival (DSF) this year will begin on December 26 with a 12-hour flash sale in several malls across the emirate. DSF will run till January 27, with millions of people expected to hit the malls to enjoy the line-up of sales, exclusive shopping experiences, and entertainment events. The sale will take place from 12pm to 12am at select outlets throughout the city and will offer shoppers additional discounts on already marked down sale prices.
For every AED 300 spent, customers will enter a draw to win a prize worth AED 50,000. The raffle draw will take place at 12am on 27th December 2017.
Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the month-long event will offer a range of retail activations themed under beauty and perfume, gold and jewellery, and apparel and fashion platforms.