Lifestyle has launched its newly-designed store at the Dubai Mall, perfectly integrating in-store technology and the personal element synonymous with brick-and-mortar retail. The 4,965 sq.ft. “store of the future” opened its doors, bringing the first-of-its-kind omni channel experience to the beauty and lifestyle brand’s loyal patrons in the UAE.
The new beauty-focused layout with digital interfaces was designed by Dalziel & Pow to offer an interactive journey that captures the imagination of style-conscious consumers and millennial with a penchant for online retail and a love of their smartphone. It will also include different sections centred around beauty accessories, bags, bath & body and home fragrances, where customers will have the opportunity to buy diverse products from new brands on Lifestyle’s eCommerce website. Shopping touchscreens are at the heart of the upgraded experience that is both convenient and inclusive, whilst simultaneously employing the latest technology. A key element of the enhanced interiors is the incorporation of projections, LED screens, touch screens and tablets which allow for a seamless yet exciting customer journey.
As part of its new approach to retailing, Lifestyle has also tied up with Klara Cosmetics to launch its exclusive beauty products through its retail stores across the Middle East. In addition to the Australian brand, Elle Décor, Esteban Paris, theBalm Cosmetics, and Bronx Colors are available at the store.