Dubai Mall is set to open a virtual store on noon.com to help retailers and consumers as social distancing measures to contain the spread of the corona virus affect footfall in the malls.
The initiative from Emaar Malls, a subsidiary of Dubai’s biggest-listed developer Emaar Properties, will allow Dubai Mall retailers to sell and deliver their products through noon.com. It is unclear when the virtual store will go live. A message on the regional e-commerce website said the Dubai Mall virtual store is “coming soon”.
“Unprecedented challenges call for innovative, collaborative and bold measures,” Emaar Malls said yesterday.
“The Dubai Mall virtual store will help retailers continue to do positive business while factoring in the need for social distancing and people making their purchases online.” A Noon spokesperson said it has “been in discussions with large mall operators for the virtual mall initiative, as part of our efforts to offer alternate channels for retailers to tide over the current challenges”.
Retailers at The Dubai Mall can opt-in and have their products listed on booth noon.com and Namshi.