Hypermarket giant Carrefour is the best performing retail name in the UAE for brand intimacy – the emotional bond between a customer and a brand, according to a new report. MBLM’s Brand Intimacy 2018 Report said the best intimate brands deliver superior results related to revenue and profit growth by creating deeper relationships with their consumers.
Carrefour took first place for most intimate brand in the retail industry, especially among users aged between 25 to 44 years. Ikea, the industry leader in 2017, fell to fourth place in this year’s results while Lulu Hypermarket ranked second and performed best among millennials aged 18 to 34, with over 65 percent of the demographic responding that they couldn’t live without the brand.
The report said one-stop shopping destinations like Lulu, Carrefour and online retailer souq.com are deeply embedded into the day-to-day lives of their users. It added that despite how essential they become, many brands in the industry still struggle to build stronger bonds with users.
The 2018 Brand Intimacy Report named the top 10 brands as Carrefour, Lulu Hypermarket, City Centre, Ikea, Amazon, Mall of the Emirates, The Dubai Mall, souq.com, Sharaf DG and Jumbo Electronics.