Majid Al Futtaim has launched an online marketplace to provide the company’s shopping mall tenants and other businesses with an e-commerce channel to reach their customers, the company has announced
The platform – on carrefouruae.com – has been piloted for six months with third-party sellers. A number of mall tenants have already joined the platform, including Borders, Lush, Tavola, Arabian Oud and Jacky’s.
“The new business environment that we are operating in is challenging us all to find solutions that benefit our partners, communities and society-at-large,” said Alain Bejjani, chief executive officer at Majid Al Futtaim. “In preparation for the future of retail, we are accelerating our digital transformation and ensuring that a digitally integrated model is delivering innovative customer-centric solutions.”
The Carrefour-enabled currently lists over 250,000 products. Sales have shot up more than 10 times over the last 10 weeks, reaching 1,300 average daily orders.
According to Bejjani, the Carrefour-enabled marketplace allows the company to “go back to the future” and replicate traditional shopping models, where retail and lifestyle brands are brought together in one location.
“While this new destination is digital and is here to stay, the current situation highlights the true value of shared experiences in the physical world and we look forward to welcoming customers back to our assets soon,” he said.
As part of MAF’s efforts to alleviate the burden on tenants during the Covid-19 pandemic, tenants who have signed up to the platform have benefitted from commission free transactions as well as thirty days last mile delivery.
Commission free transactions will remain in place through May.