DED announces winners of the 2021 Business Excellence Awards

The Dubai Economy Department (DED) hosted an online ceremony under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to honour the 26 winners in the 2020 cycle of its Business Excellence Awards.

The prestigious Awards, which recognised the outstanding efforts and commitment towards adopting best practices and achieving excellence in diverse disciplines of business, were announced virtually for the second consecutive year in view of the precautionary guidelines against the pandemic. Over 1,000 attendees from varied business sectors, industries, as well as the government sector joined the online ceremony to celebrate the 27th cycle of the Awards along with representatives from the winning entities.

Samsung Gulf Electronics – Customer Service Department (Services sector) was named the winner of the coveted Dubai Quality Global Award 2021, while Transguard (Logistics sector) won the Dubai Quality Gold Award. The Dubai Quality Award went to Aster Pharmacy Group LLLC (Healthcare sector) and Bvlgari Resort Dubai (Tourism sector).

AG Power and Bu Haleeba Contracting LLC (both from the Construction sector) shared the Dubai Quality Appreciation Award, with the Emirates Institute for Banking and Financial Studies (Education sector).

Sharjah Islamic Bank (Social Media) and 6th Street (Mobile App) were the winners in the Smart Services sector, which was a new addition this year to the Best Service Performance Brand Award in the Dubai Service Excellence Scheme (DSES). The other winners of the Best Service Performance Brand Award 2021 were: Dubai Mall (Shopping Centres), Carters (Fashion Retail), National Bonds (Services), Aster Pharmacy (Health & Wellness), Global Village (Hospitality and Entertainment), aswaaq retail LLC (Hypermarkets and General Retail), American Tourister (Hypermarkets and General Retail), Eros Electricals LLC (Specialised Retail), and Matalan (GCC).

The 2021 Best Service Performance Outlets in DSES included: G2000 – Abu Dhabi Mall (Fashion Retail), RAKBANK – Al Rams Branch (Services), Al Rostamani Intl Ex – Nasser Square (Services), Health First Pharmacy 23 – Ghaleelah (Health & Wellness), India Palace Restaurant – RAK Mall (Hospitality and Entertainment), Lulu Hypermarket – Karama (Hypermarkets & General Retail), Geekay Games – Bawadi Mall (Specialized Retail) and Infiniti – Sheikh Zayed Road (Specialized Retail).

Promoting excellence in business

The Dubai Quality Award encourages and motivates companies and institutions to adopt a policy of excellence, provide the best services, and recognise best practices in performance excellence. Since its inception in 1994, DQA has received the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, who has been instrumental in driving the quality movement across the private and public sectors in the emirate. The DQA winners were honoured in four categories – the Dubai Quality Global Award, Dubai Quality Gold Award, Dubai Quality Appreciation Award, and the Dubai Quality Award.

One-of-a-kind initiative

The Dubai Service Excellence Scheme is a one-of-a-kind initiative that aims to gain customer confidence and to make the experience of shopping in the UAE a pleasurable one. Participants in DSES are honoured in two main categories: the best outlet and the best brand.

For more details on the Business Excellence Awards, please write to: or call +9714 4455833.


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