Under the patronage of Dubai Gold and Jewellery Group (DGJG), the gold & jewellery sector has announced the first of its kind collective promotion – My Jewellery Season, which will run from 8 June 2018 to 8 July 2018. DGJG is going beyond the usual promotional activities this year and introducing campaigns that will connect with the jewellery buyers outside of the popular shopping festivals in Dubai.
Outlining the promotion mechanism Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) stated that the Group wanted to introduce something new to the sector rather than the usual raffle draw promotions during this festive and holiday season. With families planning their Eid gifts or surprises for relatives back in the home country, this campaign will add great value to the shopping experience.
In line with the retail trend, My Jewellery Season will offer huge discount benefits and free promotional offerings across all participating retail jewellery brands. With over 65 stores across Dubai participating for the promotion, My Jewellery season will offer discounts up to 70% or free jewellery gifts on a minimum spend. Buyers will also get the chance to enjoy ‘Zero’ making charges as part of the campaign at select participating stores.
Participating jewellery brands to include – Jawhara Jewellery LLC, Malabar Gold & Diamonds, Kalyan Jewellers, Sky Jewellery, La Marquise, Al Liali Jewellery, Lifestyle Fine Jewelry, Popley Kewalram Jewellers, Al Zain Jewellers and Annaka LLC Each outlet will offer different promotions and surprises through their branches across Dubai.