Fitness First, has now opened the doors of its newest club in Nakheel Mall, Palm Jumeirah. Spanning 1,652sq m, the club is centred around five brand new Fitness First concepts – including KUBE, BOX, SPIN, Hot Studio and GX Studio.
“With this incredible new club at Nakheel Mall, we are tearing up the rulebook and taking the Fitness First brand in a radical new direction. We have explored every opportunity to introduce the latest innovation and technology into our facilities, studios and classes, all with one objective in mind to redefine what it means to workout, our goal is to deliver in three main areas – convenience, flexibility and the member experience. And we are incredibly proud of the level of fitness innovation on offer at this new club and can’t wait for members to feel the life-changing benefits.” – George Flooks, CEO, Fitness First Middle East.