Novo Cinemas has just opened a new flagship cineplex at IMG World’s of Adventure in Dubai, and there’s a host of futuristic features set to make it well worth a visit. As well as boasting the largest IMAX in the city, the new Novo Cinemas also features next-generation Laser technology.
he IMAX Laser system uses an advanced laser projection system that delivers increased resolution, sharper and brighter images, deeper contrast as well as the most distinct, exotic colours ever available on-screen.
It has a seating capacity to hold 360 guests with a screen that measures 24.4m wide and 13.8m high. To put that into perspective-it’s about 13 six foot tall men standing one on top of the other. In total, the complex boasts a 12-screen multiplex for your viewing pleasure, including three VIP screens with Novo 7-star service complete with a private lounge, fine dining menu, personal butler and all the comforts that will make it feel like you’re watching a movie in your very own home.