Joyalukkas has announced that it is celebrating Arab beauty and craftsmanship with an Arabic jewellery fest. The festival, Jewels of Arabia, features thousands of designs “inspired by the sights, wonders and gems of the Middle East”, the leading jeweller has said in a statement. The Jewels of Arabia fest is taking place simultaneously at all Joyalukkas showrooms in the GCC. “When people think about Arabic jewellery, Arabesque patterns and calligraphic designs quickly come to mind,” said Joy Alukkas, CMD, Joyalukkas Group. “With Jewels of Arabia, we aim to show the world that there is so much more beauty to be found in the world of Arabic jewellery. This first ever showcase is the perfect opportunity for our loyal customers to discover the art and craftsmanship of Arabic jewellery, and find new pieces to cherish that they would love to add to their collection.”
Jewels of Arabia comprises “thousands of perfectly crafted jewellery sets and unique necklaces, bracelets, rings and earrings in yellow, white and rose gold”, the statement notes, adding that the jeweller is “paying homage to its second home with a stunning showcase of Arabian treasures”.