LG SIGNATURE – LG’s first ultra-premium brand debuts across the GCC

The new LG SIGNATURE brand from LG Electronics (LG) that combines the finest of LG’s cutting-edge technology and world-class design with an exquisite attention to detail for today’s most discerning consumers, was launched todayacross theGCC.The ultra-premium brand was unveiled at a gala ceremony at the Dubai Opera.

The rich and exquisite design of the Dubai Opera that bridges the gap between the past and the future made it the ideal venue to launch LG’s ultra-premium brand that will re-define the future of luxury home appliances and entertainment solutions.



The innovative and exquisitely designed LG SIGNATURE family consists of four products. This includesthe world’s thinnest and stunning OLED television, which takes the immersive viewing and listening experience to the next level; a sleek refrigerator with a beautiful InstaView™ Door-in-Doorfeature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and anintuitive Air Purifier designed to filter the air in any home in any environment in order to protect your family from pollutants and allergens in the air.

Products available in the LG SIGNATURE brand for the GCC include:

The LG SIGNATURE OLED TVW, LG SIGNATURE Refrigerator, The LG SIGNATURE Washing Machine, The LG SIGNATURE Air Purifier

All LG SIGNATURE products will be available at the LG brand shops and leading retail stores across the GCC



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