Among the delights on offer are Festive treats, stocking stuffers, a snowy winter playground and gifts galore throughout the whole of December.
There will also be games, competitions and – of course – Santa with his many elves amid an enchanted grotto full of fun festive photo opportunities.
And if you spend Dhs200 at any of the stores in Times Square Center, you’re in with a chance of winning a family holiday to Europe, a pile of gold coins or even a weekend staycation at one of Dubai’s top hotels on Palm Jumeirah.
There will also be plenty of terrific gift vouchers given away to spend at the popular shopping destination.
Meanwhile, the kids can roll around in a frosty playground throwing snowballs, playing heaps of different Christmas-themed games while watching classic festive movies and enjoying every moment.
With something for everyone, the Christmas celebrations at Times Square Center are guaranteed to be a very special occasion for the whole family.
Free entry. Daily 10am-10pm Sun-Thu, 10am-midnight Fri-Sat. Until Dec 31. Sheikh Zayed Road, timessquarecenter.ae (04 341 8020).