Emax is the largest electronics retail chain in the Middle East, and an integral part of Landmark Group – the iconic retail conglomerate founded in 1973 that houses highly successful retail concepts such as Babyshop, Shoe Mart, Home Centre, Splash, Lifestyle and Max. They have currently has over 72 stores across the UAE, Saudi Arabia, Oman and Qatar. Since the opening of the first store in 2006, the brand has grown to become the number one electronics retailer in Dubai. Emax represents more than 800 brands, with over 100,000 products across 20 plus categories. The product range includes: photography, IT, mobiles and telecom, accessories, sound and vision, home appliances, health & fitness, do-it-yourself, gaming, gifting, personal care, car electronics & navigation, home solutions, musical instruments, MP3 & portable players, toys, music & videos, security solutions, and more.