1972, Geneviève Lethu revolutions the world of table arts : selling in one same place everything necessary for meals, from preparing to dining. This new concept was immediately successful : the first French franchising network is born ! Creative collections, authentic products and the welcome in the shops create the brand’s image, with a constant extra “pleasure” that seduces both customers and new franchisees who become more and more faithful, throughout the world. With an effervescent research in style, always with the will to favour French and European manufacture and ever-evolving innovations, the ranges of products continue to grow. In 40 years of changes, rhythms, fashions, desires, customers, Geneviève Lethu has evolved, adapted, created, travelled through ages, from kitchens to tables, from festivities to weddings.