Born in the 19th century, Peugeot has become known as a developer of stunning cars through the decades as well as an awarded race winner. The Lion has always roared boldly and has created an imposing legacy within the ME’s automotive scene. The brand has been present in the Middle East for over 50 years, and its models have generated an extremely loyal following throughout the years. It continues to strive for excellence by introducing to the region its latest models which incorporate advanced technological features. The automotive division of Swaidan Trading Company LLC is the authorised distributor for Peugeot in Dubai and the Northern Emirates. It provides sales and after sales support for Peugeot cars and light commercial vehicles with its five showrooms across the Emirates. It provides service and parts centers in each of the showroom locations, along with used car sales outlets under the banner, Swaidan Motors.