Levi's, officially known as Levi Strauss & Co., is a globally iconic denim brand founded in 1853 by Levi Strauss in San Francisco. Renowned for inventing the first riveted blue jeans in 1873 in collaboration with tailor Jacob Davis, Levi's revolutionized workwear and became a symbol of durability and style worldwide. The brand has maintained its legacy by blending timeless fashion with continuous innovation, making it a top choice for denim and casual wear in the UAE and beyond. Levi's stores in the UAE showcase the latest collections, offering a blend of classic and contemporary apparel options for men and women.