Superdry

Superdry is a leading international youth fashion brand that entered the UAE market with a franchise agreement signed with Al Khayyat Investments LLC. The brand planned a rapid expansion, starting with its first store opening at Deira City Centre in Dubai, followed by outlets in Mirdif City Centre and Mall of the Emirates. Established approximately six years ago, Superdry is globally recognized for its distinctive style, merging vintage Americana and Japanese-inspired graphics with modern fashion. The UAE launch is part of Superdry's broader international rollout strategy, targeting one of the world’s most dynamic and vibrant retail regions.

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