Brands for less

Brands For Less (BFL) is a leading off-price retail group that brings international fashion, homeware, toys, and accessories to shoppers at deeply discounted prices. Established in Lebanon in 1996 and expanded to the UAE in 2000, the brand became popular for offering “brand name” items at up to 80% off regular retail, giving access to trend-led and designer pieces without the high price tag. They also follow a treasure-hunt shopping model—new arrivals frequently, deals changing often—making each                                            visit a potential discovery of bargains.

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