Damas Jewelry, founded in 1907, is one of the most prestigious and recognized jewelry brands in the Middle East. Originating from gold trading in the early 20th century, Damas opened its first store in Dubai’s Gold Souk in 1959 and quickly became a leader in luxury jewelry retail. Over the decades, the company expanded its product portfolio to include exquisite diamond-cut bangles, wedding bands, and contemporary designs through its proprietary brands such as Damas Classics, Vera, OneSixEight, Farfasha, and more recently, the laboratory-grown diamond brand GAIA. With over 300 stores across the GCC and MENA regions, Damas combines traditional Arabic craftsmanship with innovative design, catering to a clientele that values heritage, luxury, and modernity.