Jewel Corner is a well-established jewelry retail brand in the UAE, owned by Soft Touch Jewellers LLC. Founded in 1997, it started with a single store located in Deira City Centre, Dubai. Over the years, it has expanded to operate around 35 stores across the Gulf Cooperation Council (GCC) region, including kiosks and an e-commerce platform to provide a seamless shopping experience. Jewel Corner is known for offering affordable, contemporary, and stylish gold and diamond jewelry, catering to a wide range of customers with an emphasis on quality and customer satisfaction.