Women'secret is a Spanish brand specializing in lingerie, sleepwear, casual wear, and swimwear, founded in 1993 with its first store in Madrid, Spain. It is part of Grupo Tendam, one of Europe's largest textile groups, and has grown into a global lifestyle brand with over 650 points of sale in more than 70 countries, including the UAE. Women’secret focuses on empowering modern femininity, offering stylish, comfortable, and affordable intimate apparel designed for cosmopolitan, natural, feminine, and sensual women aged 25-45.