Dubai launches ‘Proud of UAE’ Sale
Dubai has launched a major new shopping campaign, the ‘Proud of UAE’ sale, bringing together over 500 brands across the city with exciting discounts and promotions.
Organised by the Dubai Festivals and Retail Establishment, the campaign is running until May 21, 2026, offering shoppers citywide deals, exclusive experiences, and limited-time offers across leading malls.
Participating destinations include The Dubai Mall, Mall of the Emirates, City Centre Mirdif, BurJuman, Dubai Festival City Mall, Ibn Battuta Mall, City Walk, Mercato Mall, and City Centre Deira.
Top international and regional brands are taking part, including Ulta Beauty, which has introduced its popular ‘21 Days of Beauty’ campaign in the UAE for the first time, running until May 13 with discounts of up to 50% on selected products.
The sale also features attractive offers from several brands:
Al Jaber Opticals: Buy one get one free on selected frames and sunglasses, plus a complimentary gift
Monsoon Accessorize: Kids’ colouring competition with Dhs500 prizes for three winners
E City: Free gifts with selected electronics purchases
Arabian Oud: Up to 50% off selected items
American Eagle: Promotions including buy-one-get-one and buy-two-get-two-free deals
In addition, several malls are running special campaigns. City Walk is celebrating its 10th anniversary with a full month of events and offers, while Al Ghurair Centre marks its 45th anniversary with a shop-and-win promotion, giving shoppers the chance to win an MHERO II.
Meanwhile, shoppers at Dubai Festival City Mall can earn 5X BLUE points on weekday spending between May 4 and 14.
Overall, the ‘Proud of UAE’ campaign is set to deliver a vibrant retail experience across Dubai, combining major discounts with entertainment, rewards, and family-friendly activities.
