Apparel Group’s renowned American lifestyle brand, Beverly Hills Polo Club, marked a significant milestone with the grand opening of its 150th store in the region. The star-studded event took place at Dubai Mall, capturing the brand’s continued success and expansion in the fashion retail industry.
The prestigious celebration was attended by esteemed guests, including Nilesh Ved, Founder & Chairman of APPCORP Holding, Neeraj Teckchandani, CEO of Apparel Group, and Kamal Kotak, COO of Apparel Group. Notable celebrities such as Dr. Kholoud AlZaher and Ameen Abo Hani, renowned Kuwaiti influencers, also graced the occasion.
Guests indulged in an unforgettable experience, featuring live mannequins, interactive perfume-making, and a virtual reality (VR) activation zone. The attendees had the opportunity to step into a hot air balloon basket through VR technology, immersing themselves in the sensation of floating above the city. The event reached new heights with a mesmerizing musical performance by Algerian singer and guitarist, Amine.
Reflecting on this remarkable achievement, Sima Ganwani Ved, Founder and Chairwoman of Apparel Group, expressed her pride, stating, “Opening our 150th Beverly Hills Polo Club store is a testament to our strategic vision and dedication to offering customers premier fashion and lifestyle experiences.”