British sports apparel brand Gymshark is set to open its first-ever permanent store outside the UK in Dubai, United Arab Emirates, later this year. The store will be located on the ground floor of the Dubai Mall, one of the largest and most visited shopping destinations globally, attracting over 54 million shoppers annually.
This expansion into the Middle East follows Gymshark’s successful launch of localised e-commerce services in the region, including a dual-language website and app, faster shipping options like same-day delivery, and exclusive limited edition product drops.
Gymshark is partnering with Al Tayer Insignia, a highly respected Middle Eastern partner that has introduced over 80 international brands into the region. Al Tayer Insignia represents leading names in fashion, beauty, home, and hospitality, such as Kate Spade, Bloomingdale’s, Harvey Nichols, Missoni, Giorgio Armani, and Coach.
This new store in Dubai will build on the success of Gymshark’s flagship store on London’s Regent Street, which opened in October 2022, and the recent launch at Westfield Stratford City earlier this summer.
Ben Francis, founder and chief executive of Gymshark, expressed his enthusiasm: “Dubai is a city that shares our passion for fitness, and the reaction to our online store in the Middle East has been phenomenal. Opening our first permanent store outside the UK in such a prestigious location is a natural next step for us. I’m excited to welcome everyone to Gymshark Dubai.”
Dee Sarai, chief executive of Al Tayer Insignia, added: “Dubai Mall is an iconic shopping destination, making it the perfect place for Gymshark to establish its first physical presence outside the UK. The overwhelming response to Gymshark’s online launch across the GCC reinforces our belief that this store will be a hub for the Gymshark community in the region.”
