After years of anticipation, budget fashion giant Primark is officially making its way to Dubai, with three flagship stores set to open in early 2026. Even better news? The brand promises to maintain its famously low prices.
When & Where Is Primark Opening in Dubai?
Primark will open its doors in Q1 of 2026 at three major locations:
- Dubai Mall
- Mall of the Emirates
- City Centre Mirdif
The announcement came directly from Alshaya Group CEO John Hadden during an interview on Virgin Radio Dubai’s Kris Fade Show.
Before landing in Dubai, the brand will debut its first Middle East store at The Avenues Mall in Kuwait by the end of 2025.
Will Primark Stay Affordable in Dubai?
Absolutely. Primark has confirmed that the Dubai stores will retain the brand’s signature pricing:
- Jeans starting from AED 50
- T-shirts from just AED 15
Hadden shared his excitement, saying, “We’re going to open not one, not two, but three stores in Dubai. Price is the same — it’s just brilliant.”
What Is Primark?
Originally launched in Dublin, Ireland, as Penneys over 55 years ago, Primark has grown into a global retail force with over 450 stores across 15 countries, including 16 in the U.S.
From clothing and accessories to homeware and beauty products, Primark is known for offering stylish, affordable essentials — perfect for fashion lovers on a budget.
Whether you’re after trendy outfits, quirky mugs, or Harry Potter-themed bedding, Primark is your one-stop shop — and soon, it’ll be right here in Dubai.
