Khaadi is a renowned Pakistani fashion and lifestyle brand founded in 1998 by Shamoon Sultan, known for its unique blend of traditional handwoven fabrics and contemporary designs. The brand expanded internationally in 2010, opening stores in the UAE, including Dubai and Abu Dhabi, establishing itself as a prominent name in the region's fashion landscape. Khaadi offers a diverse range of products including women's clothing, accessories, and home items, combining cultural heritage with modern trends. Its commitment to quality and innovation has made it a favored destination for fashion enthusiasts in the UAE and beyond.