Primark opens in Mall of the Emirates
Primark has opened its third Dubai store on May 21, at Mall of the Emirates. The new branch is located on the Ground Floor near Entrance A and officially opened at 3pm.
City Centre Mirdif – Opened on April 9, 2026
Dubai Mall – Opened on March 26, 2026
Known for its affordable fashion, accessories, beauty and homeware products, Primark continues to see strong demand among UAE shoppers familiar with the brand from the UK and Europe.
Will Primark Stay Affordable in Dubai?
Absolutely. Primark has confirmed that the Dubai stores will retain the brand’s signature pricing:
- Jeans starting from AED 50
- T-shirts from just AED 15
Hadden shared his excitement, saying, “We’re going to open not one, not two, but three stores in Dubai. Price is the same — it’s just brilliant.”
What Is Primark?
Originally launched in Dublin, Ireland, as Penneys over 55 years ago, Primark has grown into a global retail force with over 450 stores across 15 countries, including 16 in the U.S.
From clothing and accessories to homeware and beauty products, Primark is known for offering stylish, affordable essentials — perfect for fashion lovers on a budget.
Whether you’re after trendy outfits, quirky mugs, or Harry Potter-themed bedding, Primark is your one-stop shop — and soon, it’ll be right here in Dubai.
