New Store Openings in Dubai

New Store Openings in Dubai are giving shoppers even more reasons to explore the city’s malls in 2026, with international brands, first-in-the-UAE stores and new flagship concepts making their debut.

From fashion and beauty to sportswear, home and lifestyle brands, here are the latest new stores that have opened in Dubai in 2026, along with upcoming openings to look out for.

Newly Opened Stores in Dubai

Marc Jacobs Outlet

Location: Dubai Outlet Mall
Category: Fashion & Accessories
Opened: August 2026

Marc Jacobs has opened its first dedicated outlet store at Dubai Outlet Mall, giving shoppers a new destination for the American designer brand’s handbags, accessories and fashion pieces.

wowmart

Location: Oasis Mall
Category: Variety & Lifestyle
Opened: August 2026

Landmark Group has launched wowmart, its new homegrown variety value retail concept, in Dubai. The first wowmart store opened at Oasis Mall on August 6, offering shoppers a new value-focused retail destination.

SKIMS

Location: Dubai Mall
Category: Fashion & Lifestyle
Opened: July 2026

SKIMS has opened a new flagship store at Dubai Mall. Located on the Ground Floor next to Dubai Aquarium, the store brings the popular brand’s shapewear, underwear, loungewear and other signature collections to another major Dubai shopping destination.

On

Location: Mall of the Emirates
Category: Sportswear & Footwear
Opened: July 2026

Swiss performance brand On opened its first UAE store at Mall of the Emirates on July 22, 2026.

The store brings On’s popular performance footwear, running products and apparel to Dubai shoppers and marks an important step in the Swiss brand’s expansion in the region.

Off-White

Location: Dubai Outlet Mall
Category: Luxury Fashion
Opened: July 2026

Luxury streetwear brand Off-White has opened at Dubai Outlet Mall. The new store adds the internationally recognised fashion label to the outlet destination’s growing selection of designer brands.

Also New: The Grand Opens in Dubai

The Grand – Nad Al Sheba Gardens

Location: Nad Al Sheba Gardens, Dubai
Opened: August 2026
Status: Phased Opening

The Grand is a new neighbourhood shopping and lifestyle destination at Nad Al Sheba Gardens, with its phased opening beginning on August 19, 2026.