Swatch Launches Limited-Edition MoonSwatch in the UAE
Swatch MoonSwatch is back in the spotlight with the launch of the highly anticipated Mission to the Moon 1969, a new limited-edition collaboration between Swatch and Omega. Inspired by the iconic Omega Speedmaster Moonwatch and created to celebrate the Apollo 11 Moon landing, the exclusive timepiece is limited to just 1,969 pieces worldwide. If you’re hoping to own one in the UAE, here’s everything you need to know about the Swatch MoonSwatch, including its price, registration process and availability.
The launch follows the success of Swatch’s recent collaborations and continues the brand’s trend of offering iconic watch designs at more accessible prices.
Mission to the Moon 1969: Limited to 1,969 Pieces
The Mission to the Moon 1969 pays tribute to the historic Apollo 11 Moon landing in 1969. Only 1,969 watches will be produced worldwide, making it one of the rarest MoonSwatch models ever released.
The watch features premium details including:
- 42mm case diameter
- Bioceramic case developed by Swatch
- Quartz ETA G10.212 movement
- Super-LumiNova hands and hour markers
- Dial, crown, pushers and hands crafted using Omega’s 18K Moonshine Gold
- Approximately 11 grams of recycled Moonshine Gold sourced from vintage Omega spare parts dating back to the Apollo era
Another unique feature is its price. Instead of being based on today’s gold value, the watch is priced at CHF 500 (approximately AED 2,270), reflecting the value of gold on July 21, 1969, the date of the historic moon landing.
How to Buy the Swatch MoonSwatch Mission to the Moon 1969 in the UAE
Unlike a regular retail launch, the Mission to the Moon 1969 is available through a registration process.
Interested buyers must:
- Register through the official Swatch website.
- Complete a 32-question online application form.
- Submit the form within 2 hours and 15 minutes.
- Applications are open from July 16 to July 21, 2026.
Successful applicants will receive further instructions on completing their purchase.
MoonSwatch Collection Available in the UAE
Alongside the limited edition, the original MoonSwatch collection continues to be available through selected Swatch stores and online.
The collection includes:
- Mission to the Sun
- Mission to Mercury
- Mission to Venus
- Mission on Earth
- Mission to the Moon
- Mission to Mars
- Mission to Jupiter
- Mission to Saturn
- Mission to Uranus
- Mission to Neptune
- Mission to Pluto
Each model is inspired by a different celestial body and features unique colours and design elements while retaining the iconic Speedmaster-inspired look.
Where to Buy Swatch MoonSwatch in the UAE
The standard MoonSwatch collection is available at participating Swatch boutiques across the UAE as well as through the official Swatch online store. Availability may vary depending on demand and selected models.
Collectors interested in the Mission to the Moon 1969 should complete the online registration before the application window closes, as only a limited number of watches will be produced worldwide.

