Noel Tata-led Trent is bringing its popular value fashion brand, Zudio, to Dubai marking the retailer’s first move into the international market. The first Zudio store in Dubai will open in Silicon Central Mall at 5PM on 30th August 2024 offering trendy and affordable fashion options.This launch aims to cater to the large Indian diaspora in the UAE, offering trendy and affordable fashion options.
Zudio has become a key revenue driver for Trent, now contributing over a third of the company’s total income, up from just 8% a few years ago. According to a senior Trent executive, this Dubai store will serve as a pilot project, with plans to expand further based on the store’s success.
As one of the fastest-growing segments in the apparel market, the value fashion sector has attracted attention from other major retailers.
