Bath & Body Works is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States and Canada. It specializes in lotions, bath items, personal care items, and home fragrances. For the past decade, Bath & Body Works has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles and accessories. With a focus on creating and offering the best products, and an emph asis on innovation from nature, Bath & Body Works is destined to become the ultimate personal care destination. Today Bath and Body Works operates more than 1,600 stores across the world. In October 2010 they opened their first stores outside of North America in Kuwait, by the franchise giant M.H. Alshaya. Today Bath & Works has presence in selected Upmarket shopping malls in Dubai.