UNDIZ, an innovative and avant-garde lingerie brand by the Etam Groupe headquartered in France, inaugurates its first store in the UAE at the Dubai Mall, Level One. The brand is launched by Al Shamsi Holdings, the official franchisee partner of the brand in the region. The fast-fashion brand stays true to its ‘cool_lingerie’ tagline, offering the most unique, comfortable and on-trend collections, refreshed every two weeks.
While the brand has a strong presence in Europe and Russia, it also has a widely successful setup in Saudi Arabia, with 11 stores in Riyadh, Jeddah and Doha. Dubai, with its ingenuity and metropolitan outlay offers the right niche market for the brand, which is why UNDIZ brings its brand presence to the UAE starting with Dubai. UNDIZ is also planning to set up, through its franchisee and licensee partner, Al Shamsi Holding, 25 stores in the next five years.
UNDIZ works on a new market approach that breaks market rules. Based on a fast fashion model, UNDIZ offers 23 collections a year at groundbreaking affordable prices, with stocks moving out for new styles, trends and colors every two weeks. The UNDIZ girl, part of the digital community of the #undizfamily, is whoever she wants to be – carefree and selfless. The tagline of ‘I am what I am, so what?’, describes her beautifully well. Colorful, easily affordable and high-quality: the stars of
UNDIZ are the products.
In the near future, the concept will also offer RFID [Radio Frequency Identification], which will be implemented in France, Spain and Belgium. The advantages of this system are guaranteed inventory and reduced delivery turnaround times by virtue of in-store preparation of online orders. The UNDIZ brand offers the most covetable styles of loungewear, sportswear, beach and swimwear along with innerwear for women and men looking at buying the best in French design at an affordable rate. The collections, which change every two weeks, available to ship on the e-store will also be available at the new franchise unit at Dubai mall.
UNDIZ is located on Level One, Dubai Mall, Dubai.