For those who are unaware, Singles day was commenced in the 1990s for all singles in China to celebrate and socialize. Why is it celebrated on November 11? It was chosen because two ones resemble two singles. It is a mega shopping event that brings out massive discounts, which has eventually turned out into a big shopping event. The event starts at midnight on November 11 and goes along for 24 hours. During this time, you get to enjoy discounts on almost every product category and the most popular categories include apparel, fashion, food & beverage, health and beauty products, electronic equipment and more. There are plenty of deals to look for. Save up to 70% on every purchase you make.