R&B is a rapidly growing value and lifestyle fashion brand launched in 2012 by Apparel Group. It has established a strong presence across the Middle East, India, and the GCC, including the UAE, operating over 120 stores with plans to expand to 250 stores by 2025. The brand offers trendy, affordable apparel, footwear, accessories, and cosmetics for men, women, and children. R&B is known for combining fast fashion with everyday basics, providing a wide range of stylish options across multiple categories, including lingerie and footwear, aiming to be a one-stop fashion destination catering to diverse customer needs.