Dubai Summer Surprises will run from Friday June 21 to Saturday August 3 with an array of offers in shopping outlets, attractions and hotels.
Favourite elements will return including live concerts and Deal of the Day – where one brand is heavily discounted in one location – with big prizes also up for grabs.
Ahmed Al Khaja, chief executive of Dubai Festivals and Retail Establishment (DFRE), said: “There is always great anticipation and excitement among the city’s residents and visitors for Dubai Summer Surprises, so we are very pleased to reveal this edition’s dates.
“As one of the most popular events of the Retail Calendar, the annual summer festival attracts visitors from all over the world, offering six-week of sales, chances to win and world-class entertainment.
“We look forward to the incredible events and activations that our retail partners have in store for this year’s festival and once again welcome and encourage everyone to experience all that Dubai has to offer during the summer months.It comes after the inaugural Dubai Home Festival this year, which featured offers at 150 outlets across The Dubai Mall, Mall of the Emirates, City Centre Mirdif and other shopping centres. We’ve also rounded up the top summer deals and offers, from hotel stays to staycations, pool days, beach clubs, sports and activities”.